Week 2

During our second week of the assignment, me and Emily started planning our product and marketing strategy in deeper detail. However, we never decided exactly upon what our product would be, or how we would make it. Therefore, when the time came that we were planning on making the actual product we didn't know exactly what we wanted to do with it. After complicated discussions and many negotiations, we decided on what our final product would be. We were going to make hooded jackets with pictures and slogans on them, as well as animal ears and matching tails. After we had made them, we were extremely happy with our final product. However, we still needed to make our marketing side of our assignment. Together we decided that Emily would take care of the main part of the video, whilst I would take control of the building and constructing the Myspace Page. We knew this would take quite a lot of time and effort to make them exciting, fun and entertaining to view and watch. As a pair, we planned our video together and decided on the main points of what we would try and communicate through it. Then, we planned out the entire Myspace page including colour scheme as to what people react to most and also what kind of wording people are most likely to understand and relate to.
After this, we both started working on our individual tasks such as our speeches as well as our multimedia tasks.

Term 2- BFM Assignment- Week 1

During the first week of our assignment, me and my partner (Emily Tate) brainstormed for our NPI of choice for which we would design a new, innovative advertising campaign. Eventually, we decided upon the RSPCA Organisation. Once we decided that, we started thinking about what would make us notice the RSPCA as an organisation, as we realised that what would attract us would attract other people.
We already knew that most people responded to advertisements that were cute and funny, so we agreed that our campaign should be both of those. We started to consider making a range of accesories and T-Shirts. The T-Shirts would include pictures of animals as well as slogans that are witty as well as sadening, in order to appeal to a person's sense of compassion for animals. Meanwhile, the accesories would include headbands with small animal-inspired ears attached to them.
Me and my partner have been working very well with each other, and I am glad we have deicded to work together. We realised that seeing there are only 2 of us, we would have to seperate the 4 P's between us. We have decided that I, Laura, will be covering Product and Price whilst my partner, Emily, will be covering Promotion and Place.