During the first week of our assignment, me and my partner (Emily Tate) brainstormed for our NPI of choice for which we would design a new, innovative advertising campaign. Eventually, we decided upon the RSPCA Organisation. Once we decided that, we started thinking about what would make us notice the RSPCA as an organisation, as we realised that what would attract us would attract other people.
We already knew that most people responded to advertisements that were cute and funny, so we agreed that our campaign should be both of those. We started to consider making a range of accesories and T-Shirts. The T-Shirts would include pictures of animals as well as slogans that are witty as well as sadening, in order to appeal to a person's sense of compassion for animals. Meanwhile, the accesories would include headbands with small animal-inspired ears attached to them.
Me and my partner have been working very well with each other, and I am glad we have deicded to work together. We realised that seeing there are only 2 of us, we would have to seperate the 4 P's between us. We have decided that I, Laura, will be covering Product and Price whilst my partner, Emily, will be covering Promotion and Place.
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Laura, you have discussed the breakdown of tasks and the process used to reach final decisions. Through the wording of your blog and the last paragraph you have suggested this an effective team. It may have been beneficial to have given egs or specific behaviours that support the effectiveness of this team. It is always good to be able to look objectively at one's performance and suggest areas in need of improvement and strategies to overcome these areas of weakness. Be sure to proofread for correct spelling, grammar and sentence structure in future blogs.
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